Privacy policy

Privacy Policy

Cecuf is operated by Water To Roof LLC (dba Cecuf). This Privacy Policy explains what personal information we collect, how we use and share it, and the rights you have. It applies to visitors and customers in the United States, the United Kingdom, and Germany (EU). By using www.cecuf.com you agree to the practices described here.

Information We Collect

Order and account data: name, shipping and billing address, email address, and phone number.
Payment data: processed by our payment providers. We do not store full card numbers on our systems.
Usage and device data: IP address, browser type, pages viewed, and similar analytics data collected via cookies and similar technologies.
Communications: messages you send us by email, phone, or contact forms.

How We Use Your Information

To process, fulfill, and ship your orders and manage returns.
To communicate with you about orders, support requests, and service updates.
To operate, maintain, secure, and improve our website and services.
To detect and prevent fraud and comply with legal obligations.
With your consent, to send marketing communications and measure advertising.

Cookies, Analytics, and Advertising

We use essential cookies to run the site and, with your consent, analytics and advertising cookies to understand usage and measure marketing. You can manage or withdraw consent at any time through our cookie banner or your browser settings. Where required by law (including the EU/EEA, Germany, and the UK), non-essential cookies are only set after you opt in.

Payment Processing

Payments are handled by PCI-compliant third-party payment processors and our Merchant of Record partner. Card details are transmitted directly to these processors; we do not store full payment card data.

How We Share Information

We share personal information only with service providers who help us operate our business — such as payment processors, our Merchant of Record and tax partner, shipping carriers, IT and analytics providers — and only as needed to perform their services for us. We may also disclose information where required by law. We do not sell your personal data.

International Data Transfers

We are based in the United States, so your personal information may be transferred to and processed in the United States. Where we transfer data from the EU/EEA, Germany, or the UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (and the UK Addendum) to protect your information.

Data Retention

We keep personal information only for as long as necessary to fulfill the purposes described here, including meeting legal, accounting, tax, and reporting obligations. When no longer needed, data is deleted or anonymized.

Your Rights

Access the personal data we hold about you.
Correction of inaccurate or incomplete data.
Deletion of your personal data.
Opt-out of marketing and withdrawal of consent at any time.

To exercise any of these rights, email us at support@cecuf.com. We will respond within the time required by applicable law.

EU/EEA, Germany, and UK (GDPR) Rights

If you are in the EEA, Germany, or the UK, you have rights under the General Data Protection Regulation (GDPR) and the UK GDPR, including the rights of access, rectification, erasure, restriction, data portability, and objection to certain processing. Where we rely on consent, you may withdraw it at any time. You also have the right to lodge a complaint with a supervisory authority — in Germany, your competent state data protection authority (Landesdatenschutzbehörde), or the Federal Commissioner for Data Protection (BfDI).

Children's Privacy

Our website and products are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Related policies: Returns & Refund Policy, Shipping & Delivery Policy, and Terms of Service.